Powdr Corp completes deal to purchase Copper Mountain

Date: Dec. 18th, 2009
Contact: Julie Sutor with Summit Daily Phone: 970- 668-3998 ext 203

PARK CITY, UT — Intrawest said its final good-bye to Summit County Friday when it finalized its sale of Copper Mountain Resort to Utah-based Powdr Corp.

Powdr Corp representatives said the change in ownership will have little impact on day-to-day operations at Copper.

“We're continuing with the season as-is,” Powdr Corp spokesperson Krista Parry said. “Powdr Corp operates very differently from some other places. Each of the resorts manages itself, and there's not a lot of involvement at the corporate level. We work here in Park City to support them, but we lean on the extremely competent team already in place to lead the resort within its community.”

From its headquarters in Park City, Powdr Corp owns and operates eight ski areas, the largest of which is Mt. Bachelor, in Bend, Ore., with 3,683 skiable acres. The company also owns Killington Resort in Vermont and Park City Mountain Resort in Utah. Powdr Corp was established in 1994 with the acquisition of Park City and Alpine Meadows.

“We appreciate the hard work put forth to finalize this acquisition,” said Powdr Corp's chief executive officer, John Cumming.

Cumming said he was “grateful for the opportunity to expand the Powdr family into Colorado.”

Gary Rodgers, who ran Copper Mountain under Intrawest, will stay on as the resort's president and general manager.

Powdr Corp has pledged to make few changes to the guest experience at Copper. All multi-mountain passes and vacation packages will be honored this season. Among those is the Rocky Mountain Super Pass, which gives passholders access to Intrawest-owned Steamboat and Winter Park. The company does not have plans this season to offer new pass products that include Powdr's other resorts.

According to Parry, Powdr Corp's business strategy centers on the mountain.

“Powdr really focuses on providing an unparalleled on-mountain experience, and everything else is a bonus. Why do people live in or choose to visit the mountains? To ski and ride. That's why we focus on making that experience the best it can be,” Parry said.

Orin Sheldon, a ski tech in Killington, Vt., said Powdr Corp has remained true to its on-mountain focus at Killington Resort.

“I think they've run it pretty responsibly,” Sheldon said. “They've kept the best people. They're sinking money into what needs money, like updating lifts and snowmaking — not any crazy ideas or anything.”

Another of Powdr Corp's major emphases is environmental sustainability.

“Our goal is to provide that on-mountain experience for generations to come. Being good stewards of the land is a big part of that,” Parry said.

Powdr's director of environmental affairs plans to visit the resort soon to assess its carbon footprint and existing environmental efforts.